After college, I picked up a corporate job in San Francisco where I definitely felt like I had to “look the part” but then this woman waltzed in with the most effortless style and I was instantly impressed. Effortless style is the key. She was confident and casual because she found her perfect formula. She looked adorable in a beret, chic in a dress, and professional in a suit. Even though she had different “looks” it always looked just right on her. 

Again, I had come to a realization that personal style wasn’t just following a specific genre or “look,” it was actually finding the pieces that you felt best in. The rest would sort itself out. 

From there, I moved to LA and became friends with stylists, designers, and boutique owners and yet again evolved as I began to understand the importance of shopping with intention. Supporting causes and making statements through fashion is a powerful tool. For example, I rarely wear anything that isn’t female-owned or not local. If it’s made locally, it’s sustainably sourced or it’s vintage to reduce the environmental footprint. Shopping second hand has actually become a fun hobby. I love imagining where its been and finding timeless pieces that truly speak to me.

Now, as a mother and publicist for fashion and beauty brands, I take such pride in the ways fashion has influenced me personally. It has become such a huge part of my personal story and it makes me happy to look back on this journey of inspiration and self-reflection. 

So here are just a few of my favorite staples:

01. I run my agency from my home and I also have a 4 and 8-year-old, so in this climate, I’m a virtual school facilitator, work-from-home mom, and daycare provider. I’m making snacks, logging into multiple zoom classes and meetings, speaking at conferences and coming up with makeshift crafts. It’s A LOT but I always strive to carve out some time in the morning to work out.

So the first look of the day is typically my favorite ath-leisure brand called, Girlfriend Collective. They make leggings just my size (I’m 5’1 so workout pants without the extra fabric bunched at the bottom is always the goal), and their tops are the most comfortable to wear during long runs or a Peloton session. And if I’m being perfectly honest, some days I will find myself never having the opportunity to sneak in the workout and therefore wearing my Girlfriend Collective all day. 

02. My go-to look prior to the pandemic was a pair of Vintage Levi’s and a solid t-shirt. My favorite shirts are by Ozma of California. All of their textures are a bit gritty in that you can see the natural fibers of each shirt. Everything is sustainably sourced and biodegradable. You can toss it in the washer and it will come out grittier and more beautiful than before. The epitome of perfectly imperfect. I rarely wear jeans since we’ve been in lockdown but I do miss this look. I still wear my Ozma shirts with lounge pants but I prefer the combo with vintage jeans. 

03. I think we can all agree jumpsuits are having a moment, but you have not truly embraced the love for jumpsuits until you have experienced a Rachel Pally jumpsuit. She is one of my dearest friends and a local LA-fashion designer. The infamous jumpsuit that I will love until the end of time is called the Troy jumpsuit and I own it in two colors. I literally wake up each day and ask myself, “Is today a Troy day?” I post dance videos on IG on my best days and it’s not a surprise that I’m usually in one of my Troy jumpsuits. Rachel is the reason why I’m so passionate about women-owned and shopping local. She has taught me so much about shopping with intention and supporting the labels you want to see around for a lifetime. 

04. When I’m not in Rachel Pally, you’ll likely find me in Jenni Kayne. The brand itself is more of a lifestyle because in addition to fashion, they also produce home goods. The brand lives and breathes California cool, effortlessly chic, simple staples and timeless basics. When I’m feeling relaxed on a warm day, I will throw on a Jenni Kayne silk slip dress, and if it gets cold, I can layer it with a Jenni Kayne cashmere sweater. And if I happen to be going somewhere, I will slide on a pair of Jenni Kayne mules. She keeps me covered from head to toe and I always feel confident in her pieces. 

05. Lastly, I always try to pepper in pieces throughout the week to mix things up and, of course, support the female entrepreneurs and hustlers wearing all the hats and doing it so gracefully. Here’s a quick rundown of some additional favorites throughout my closet; Winter Water Factory (100% organic cotton made in Brooklyn), my kids live in their pieces daily but I manage to grab some sweats for myself every once in a while. Sister Katie, the most gorgeous cotton gauze loungewear sets perfectly designed for a grocery run or a socially distanced night out with girlfriends. Grayson, the absolute perfect button up. They are a passionate brand about sustainability and supporting women. They give back a percentage of their proceeds to non-profits focused on empowering women and I love everything about it.  

xx
Priscilla