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Written by Silas Moser
Naming your blog can be stressful. It’s not exactly a haircut; a blog name can stay with you for quite a while. Once you become known by it it’s not really an easy thing to switch. And that’s just the beginning! If you’re like us, the initial 60 ideas or so you thought were brilliant are already taken.
But you don’t have to pull your hair out to come up with a solid blog name! Here are some great tips to get your blog or business started with a good, strong name. I’ve included examples as well, because seeing other people’s results can help get the creative juices flowing.
Explore your niche
Get a good handle on the other blogs in your niche, not just the ones you’re used to reading. Doing this will not only give you a better feel for how your niche works but also perhaps spark some inspiration to help you find that perfect name for your blog.
Nothing gets the creative juices going like observing the best there is in a particular field. Don’t just think about the bigger bloggers in your niche you already know, go explore and find new, fresh influences.
Keep it simple
When I was younger, I worked for two startups (we’ll keep them nameless) that never gave a thought to how their name sounded on the phone. As a result, most people would need the names (both made of compounds that didn’t sound right together).
Someone thought the names were brilliant in a boardroom… pretty sure that guy never touched a phone in his life. You don’t want to have to spell out your blog’s name or explain the wordplay every time you meet someone in real life and they ask you what you do for a living. “Oh, I’m a blogger.” “Cool, what’s your site name?” That question should never inspire a cringe when you’re asked. A great way to test this out is to bounce the ideas off your more honest friends. If your name requires an intricate explanation – it may be for the best to let it be.
Examples of awesomely simple blog names:
Think of concepts or feelings that describe what you’re writing about
Is there something you want your readers to feel when they look at your content? What sort of a vibe do you want to project? What are you inwardly about? Is there a centralized mantra or something that symbolizes it? What makes it unique? What makes you unique? These are all valid questions to ask when coming up with a blog name. These feeling based questions become even more relevant if you’re doing a multi-niche blog and coming up with an all-encompassing name is proving difficult.
If you just write a list of everything your blog’s about this can help this process immensely. This is a good place to push yourself to have a wide selection and possibly borrow someone else’s brain as well. Be ambitious about the number of words you write down and commit to coming back to it again later.
Look over all the different words you’ve written down and see if any of them work in a combination. Also look into variations of these words. Even if nothing comes of the first time or times of looking at it, keep it around and don’t throw it out, it still may prove useful when you come at it with fresh eyes sometime later.
If there are words in other languages that sound right, aren’t impossible to spell, and don’t need tons of explanation, then they might also be something to work with.
Think About Physical Objects
Does your blog’s content relate to specific objects in the physical world? Are there any physical objects that represent what your blog is about? Off the top of my head, here are some samples of objects tied to specific niches to get the creative juices flowing: saddlebags, airplanes, cookie dough, homebrewing equipment, champagne, or fat stacks of cash. Linking to actual objects in the physical world may just help you come up with the perfect blog name.
Tachiai – you probably know all the other physical things associated with the other example blog names listed in this category so I’ll explain this one. The tachiai is the opening charge in a bout of sumo wrestling, hence the name for the biggest English language sumo blog.
This is a brilliant way to make sure you get organic search traffic to your site. That’s one thing CF doesn’t actually have going for it. Not a lot of people research fox chasing… unless they’re into fox hunting and this blog isn’t about that.
Everyone’s attracted to names that sound witty, so give some thought to how you can perhaps do a play on words or phrases that people are already familiar with.
Alliteration is when words right next to or near to each other start out with the same sound. Why use alliteration? Since sentences starting with similar sound smart and spiffy. A good way to create alliteration is to attach an adjective (descriptor word) to a noun that is connected to your blog’s name.
You Could Also Name It After Yourself
Whether you use your full name, part of it or add something else to it, this about guarantees you to have something original if you’re flexible.
You don’t even need to use your name or a part of your blog name. Some bloggers simply use describing words for their blog names.
Bust Out the Thesaurus
Brainstorm some words that describe your blog, what it’s about, and any words or feelings you might associate with the topic. Find something you like? Great, make sure you 100% know the meanings of the word… all of them. Sometimes the thesaurus gives you words that have a similar meaning but might not actually work for the message you’re trying to convey.
As a general rule, I’d also say that if you’re at a party full of strangers and you don’t feel like spelling it or explaining the arcane reference then you should probably stay away.
It’s hard to know who used the thesaurus and who didn’t when naming their blog but here are some examples of blogs that were at least potentially named this way:
If you’re blogging (or just naming your blog) in a language that’s not your first, have a native speaker look over your name first and make sure your blog name is good to go.
There’s a great travel blogger from Europe I found on Instagram (not naming names) whose blog name sounds like a (slightly awkward/giggle-inducing) sexual innuendo even though it’s exclusively about travel. To be fair, she probably went to the thesaurus and looked up synonyms for the word “explore” and found the word probe… she probably felt pretty clever about her find. You can feel clever too, just have a native speaker check it first to make sure there aren’t any hidden meanings you might not like in your new blog name.
Step Back, Take a Deep Breath and Understand it’s Okay if This Takes Some Time
No really, for us, it was a weeks-long process. Grace looked at me and said,
“What about Chasing Foxes? I think I like it Silas.’
‘Whatever, I don’t care as long as we get it launched, Babe.’
It’d been multiple weeks with no solution. We’d had multiple epic “naming sessions” where we’d sit down and determine that we were not getting up until we came up with something brilliant! You can’t force creativity, you can only give it room to happen.
Please don’t get frustrated. There are literally a billion registered domains on the Internet. That includes all the domain names people have bought but they’re not using. Think about that. A billion potential blog names taken. A lot of good names have already been picked over but that doesn’t mean you can’t come up with something brilliant! It just might take a little while – or not.
If you’re starting to get stressed that you’re not coming up with something wonderful and not taken then take a deep breath. Understand that this is supposed to be a process and that you might have to actually give this some real thought. Understand that you’re not alone in this, other people deal with it too when trying to come up with an awesome blog name.
Bonus Pro Tip
If you start making good money, you may find that building businesses is really fun. If you discover that’s what you’re about then go ahead and snatch up the domain names and social media handles for all the companies you plan to start eventually. Want to own a winery, a marketing agency, venture capital firm, or an airline? Just snatch it up now.
I hope this helps you find a blog name that works great for you. If you would, go ahead and let us know your favorite blog names in the comments so that others can see and others can be inspired. Happy hunting!