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It’s something that I knew I could have avoided.
Tons of other bloggers kept on saying that it was their biggest mistake when they first started out (you have no idea how many times I heard that). But did I listen? Nope!
Starting an email list. Everyone kept on saying, “Wow, if I had only started one from the very beginning, I’d be in a totally different place.”
I knew I should’ve had an email signup when I launched my blog, but it sounded too technical and I wasn’t sure how to set one up (Yeah, I hate technical stuff).
I mean, when I first started having blogging success a few month after I launched Chasing Foxes, I knew I loved helping people. There were so many questions coming my way and people giving me positive feedback for the blogging tips and advice I had. But the idea of starting a newsletter sounded way too intimidating.
I wasn’t sure how to set one up and to be honest, I was bit lazy (there were plenty of tutorials on the internet that would’ve showed me how to do it). Pretty sad right?
But hey! I’m here to tell you why you shouldn’t make the same mistake, and how to set up an email list.
It turns out it wasn’t that hard and I honestly love sending out emails! It really is fun to give you guys advice and hear your feedback.
Why You Should Set Up a Newsletter
First Reason: Starting it from the very beginning and gathering subscribers early on is a great way to make sure the people who become passionate about you (and what you have to talk about), stick around. They’ve been with you from the start, have seen you grow, and trust what you have to say.
These are the people who will share your work with other people and someday, buy from you. Whether it’s a product you’ve created or an affiliate you seriously believe in, they’ll trust you enough to make a purchase because they feel like they know you.
Second Reason: A year into blogging, you won’t have to start with 0 subscribers.
After this long, you’ve proven that you can get people to read your content and engage in the comments. This can feel pretty great, but it can also feel not so great when you have to start from 0… again.
So making sure you have a newsletter signup form on your site and sending out weekly or monthly emails will help gather people interested in you from the beginning. You don’t want to start your email list 1 year later thinking,
“Gosh, those people who were interested in me early on are gone because I had no way to keep them around.”
You have no idea how many times I felt this way.
Side Note: In addition to this, you have to realize that everyone is going to leave your site, and 99.9% of them… are never coming back. You have to give them a reason to visit your blog again.
How to Set Up a Newsletter
Quick Note Before We start! If you click through my special link for Convertkit, you’ll get a a FREE 1- month trial!
Remember how I said I wasn’t tech savvy? Still not. So I did some research and found that a lot of bloggers were recommending Convertkit.
They kept on saying how it was intuitive and easy to use, so I signed up… and then did nothing with it for months (money out the window).
So finally I gave in and made myself learn how to use Converkit and I can’t believe how simple was.
And because it’s SO easy, I decided I’d create a free video tutorial to show you how to use this email service and make your own email list.
PS – If you learn better through reading, then you can read my step-by-step process down below!
You can get a FREE 1-month trial if you sign up for Converkit here!
First thing’s first, setting up email list sign ups. When you sign up for Convertkit, you’ll see a few different tabs on your home page. The first one you want to click on is “Forms.”
A form is what a person is going to read when given the option to sign up for your newsletter. So for instance, “Sign up for my money newsletter email list!” (That was pretty bad I know) And then they’ll see a place to put their name and email and hit, “Subscribe.”
This is very easy to create; all you have to do is fill in what you want the title of the subscription form to say, the description, and what you want the subscription button to say.
(Real) Example Below:
Subscribe to Get the Tools That Make My Blog Successful!
When you join my weekly newsletter, I'm going to send you out some insider advice and the tools I use to make my blog successful!
Now once done with this, you just need to put this into your blog posts. Which (guess what?!) is also really simple!
When creating a form, you’ll see the option to click on a button that says, “Settings” which is one of the options in the right hand corner.
When you click on this, choose the option (on the left) that says, “Embed.” If you have a hosted WordPress blog like mine (I’m hosted with Bluehost which sets up with WordPress for free), you’ll click on this option and copy and paste a link that looks something like this:
Once you’ve done this, you can insert this into any of your blog posts. Once the blog post is published, the link will show up as an actual signup form for readers to see.
Start creating weekly, bi-weekly, or monthly newsletters that provide great value to your subscribers!
You always want to make sure that you have them in mind. Make being subscribed to you worth their while. You want to build an audience that’s crazy about you and the advice and help you give them.
If you’re interested in signing up for Converkit, you check it out here, and get a FREE 1-month trial!
There are a lot of steps that us bloggers need to take, that can be easy skip over. But this is one you should definitely start doing now. And if you have any questions about signing up for Convertkit, please feel free to ask me! I’d be glad to help you out!
PS – If you’re curious about the other tools I use for my blog, you can check them out here!