How to Find Your Blog's Niche & Make it Successful
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Chances are that if you want to start a blog, you might already have a niche figured out.
However, if you kind of have an idea but need some guidance, then I’ll be glad to help out!
When picking a niche, usually people blog about their passion, but sometimes, their passion can be very niched. And that’s fine, I’ve seen many bloggers be successful in topics I would never have thought of (I’ve seen someone have hundreds of thousands of followers on Medieval history!).
But, you do need to make sure you know how to market it right whether it’s through Facebook or Pinterest. You have to know how to grab a reader’s attention or it might take a bit longer to gain traction than you want it to (but I’ll talk more about that below and how to make a multi-niche blog work).
For now, let’s go over the top questions I get asked, and I’ll answer them for you. 🙂
Side Note: If I don’t cover any of the questions you have down below, let me know in the comments down below and I’ll get back to you right away. 🙂
Now one of the most common questions I get is, “But how can I make myself stand out amongst the other bloggers in the same niche?”
A great and easy way to do this is by looking at what those other bloggers have written about, and then add value where they don’t.
So for instance, if you want to write on money, then see what another money blogger is talking about. If they’re writing about how their readers can make money through doing surveys on this one site, then research and find more than one reputable survey site your readers can test out.
Those who have been writing in your chosen niche long-term and have had great success with it, these are the people who you want to watch and imitate. They know what they’re doing and soon after enough practice, you will too.
But on top of this…
You have to realize that you also have a unique take, a unique opinion that others don’t have. You’re you, so you see things differently.
Which brings me to my next point. You’re going to attract your own audience that wants to hear from YOU, not other bloggers who are blogging in the same niche.
And you also have to realize that there are billions of people on the internet which means there are more than enough people to go around and more than enough people to become your audience. 🙂
How to Gain a Following for a Unique Niche
Now if you’re starting a blog for profit (like how I did), I’d encourage you to go after niches that have a wide audience (like DIY, Food, Money, etc.).
However, if you want to start a blog as a hobby or gain a following for a certain topic, then go for it!
And here are a few ways you can do it!
Facebook Groups: Facebook’s algorithm has changed many times over the years, but one thing still holds true. Facebook groups have become a stronger presence on this platform.
If you join a FB group, you’re going to get notifications every time someone posts something and they’ll be one of the first things you see on your Facebook feed.
So if you can start a Facebook group on something like, “Herbal Medicine” or “Homesteading,” get people to join the group (by promoting it on your blog, Pinterest, or public Facebook page), then you can have a loyal following that will check out anything you link from your blog.
Email List: Now this was one thing I wish I had done when I was a new blogger.
Every other blogger kept on telling me I needed one, but did I listen? Nope!
Here’s why you NEED one when first starting out: 99.9% of the people who go onto your site are going to leave… and never come back.
So if you can get those people to sign up for your weekly newsletter (let’s say by giving them a freebie), then you can update them every time you publish a new blog post. And when you do that, then of course they’re going to come back to your blog.
ALSO, if at some point in the future you decide to sell an ebook or course or some other kind of product, you’ll have an email list of loyal readers who will buy from you.
I personally use Convertkit since it’s super easy to use (not tech savvy here!) and doesn’t cost an arm and a leg like other email providers.
I even created free video demo to show my readers how it works and why it’s so easy, so feel free to check it out!
Why You Can Make a Multi-Niche Blog Work
When we first started researching blogging, we kept on running into the same piece of advice. Almost every blogger kept on saying to niche down – to be focused on one niche.
We thought it over and it seemed a better fit for us to build something that offered more topics.
Now why is this a good idea?
One reason why this was a great idea for us was because certain topics do better at other times of the year.
So if your niche is food, it’ll do amazing during the holidays, but not as much during January. And If your niche is money or organization, it’ll do awesome during the beginning months, but not as much during the holidays.
We learned that if we did more than one niche, we could still get great views no matter what part of the year we were in.
The next reason for this was because we wanted massive traffic which meant hitting multiple niches at once, and bringing in audiences from all around.
Do you have to be like us in this way to have success?
No, not at all! You don’t have to have 5 or more different niches like how we do to get good pageviews.
But if you’re passionate about more than one thing, don’t feel afraid to blog about both at the same time. Chances are, they’re related in more than one way. For us, they’re all related to lifestyle and making different parts of your life better. But you might just want to write on DIY and recipes which are both related in the way that they require your creative skills.
We’re not the only ones successful at this!
Many other blogs such as Buzzfeed, Refinery29, Bustle, Upworthy, Cupcakes and Cashmere, and Art of Manliness all blog on many different subjects.
So don’t feel bad if you don’t feel like your passions aren’t niched enough. If you can find a way to draw out the similarities in both and you work hard on each subject, you will steadily gain a great following.
Ok, now what if I only want to blog about one thing?
Then go for it! I know so many bloggers who only have one niche and they’re doing amazing. But here’s a couple of quick tips to keep in mind:
If you’re going to blog about one thing, make sure you know how to market your content at all times of the year (not just when your niche is doing well). So for instance, if your niche is money, write on how to save money on Christmas during the holidays or how to save on weddings during the summer.
Also see what other bigger bloggers in your niche are writing on at certain times of the year. They know what readers in that topic are searching for and what kind of help they need, so they’re great to study from.